Getting Kicked in the Gut – A Wake Up Call to Fundraising 101

By |August 21st, 2013|

When a fundraising gala event is held at a major resort hotel for the purpose of raising money, it should raise money. I was just hit with a letter stating that a particular nonprofit had the goal to raise $100,000 at their event. They ended up with only $8,000. This is a real problem. Either someone on their board is setting unrealistic goals, or their executive director is, or their fundraising professionals are totally clueless – I’ll say this much, I’m in shock. How can such an organization even hope to raise this [...]