Monthly Archives: September 2013

HOPE & Change – Just a Slogan or a Philanthropic Strategy?

By |September 30th, 2013|

Hope and Change, Hope and Progress, both are political campaign slogans used by the Obama Administration. But they are so much more than simple words for political identity or advocacy. How is your nonprofit bringing hope and change or hope and progress to the sector it serves? What are you doing to bring real hope, transformational and positive change to those in need? Forget the government, how are you taking responsibility as a philanthropist. You may or may not agree with Obama or his administration, so I like to think of HOPE as [...]

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How Colorful is Your Nonprofit?

By |September 29th, 2013|

Color is important. After all, I should know; my name is Gray. Not black, not white, just Gray. But your website, your presence with donors, your emails, your regular mail should shout with color. Color is what grabs the eye to compel donors to read and then you need a story worth reading. If your nonprofit’s logo, letterhead or web presence is plain and without fun colors, then you might just be loosing potential donors. Just think of all of the great ad campaigns – even Apple Computer though often shown in black [...]

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There is Power in the Name of Donors

By |September 28th, 2013|

Always get the name of your donor right the first time. Most people will not mind if you mispronounce their name, but no one wants their name misspelled. Having a unique name, throughout my life I’ve had my name misspelled countless times and mispronounced a few times as well. Depending on the situation I may overlook it, ignore it, or correct the individual. Nevertheless, if a donor is paying big money to be highlighted at a fundraising gala or some other charitable event, it is upmost importance to get their name correctly spelled [...]

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The Secret Life of a Donor

By |September 27th, 2013|

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Want to Tell A Compelling Story for Fundraising?

By |September 27th, 2013|

It’s nothing new to realize that the recipients of one’s charity are the best sells people for your organization. So what does this mean? This means if you cater to the homeless, then you should be directly having the homeless you serve speak with donors either via a pre-recorded video or in a place where the homeless feel comfortable sharing how much the charity has helped them. The same is true if you are working with children, in healthcare, with education, the elderly or whomever the primary sector may be. These people typically [...]

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Are Your Donors Hibernating?

By |September 26th, 2013|

Sometimes philanthropists, donors, and volunteers go into hibernation. Simply put, they often feel undervalued, not appreciated, and worn out from all of the many giving requests – time, money, network, etc. And when these donors go into hibernation, sometimes they really need to rest, reflect and rejuvenate their own soul. Giving should be a happy and joyful experience. But engaging in charitable work is often more demanding, harder, time consuming and financially costly especially if you get your hands dirty in the process of helping others. It is one thing to simply write [...]

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Giving Occurs Best Locally & Relationally

By |September 25th, 2013|

When a donor receives a random solicitation from someone in Africa, no matter how legitimate the request for funding maybe, it always comes across as a scam. If you have never had any meaningful conversation with someone much less met the person in person, then the donor will think you are crazy. Giving money to charity is a personal and relational experience. Even if a random person decides to roll down their car window and hand an unknown stranger on the street corner $5 as they hold up a sign begging for money, [...]

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Pope Francis on the spirit of Charity

By |September 24th, 2013|

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Investing in Ideas & People

By |September 24th, 2013|

All great philanthropists know that they are investing in ideas and people to bring those ideas to fruition. Yes, people give to buildings and programs and projects, but behind every building, program and project are ideas and people. Sometimes the ideas come directly from the philanthropists as they initiate their own research and development by hiring the right people to get certain social problems addressed, medical concerns developed, or community problems overcome. Thus, all great philanthropists also realize the importance of great thinking and the leaders who can take great ideas and turn [...]

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Haiti – Medair constructed House – Madame Cadet Testimony

By |September 23rd, 2013|

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