Tapping Into the Touch Points of Donors

By |October 11th, 2013|

What are the touch points in your donors’ lives? Touch points are those pivotal moments where their life is radically changed or impacted at a very deep and personal level. It may entail a family member going through cancer, a rough time where a family experienced divorce along with a financial hardship, or it may be traveling to the developing world and seeing extreme poverty for the first time in their lives. Whatever the experience is, whether interpreted positive or negative at the time of the experience, can be used for good in [...]