Daily Archives: October 21, 2013

Book Review: The Nonprofit Fundraising Solution

By |October 21st, 2013|

Book Review: The Nonprofit Fundraising Solution

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F@CK: Forget Conventional Knowledge When Relating with Wealthy Donors

By |October 21st, 2013|

F@CK – Forget Conventional Knowledge when it comes to reaching high net worth donors. In other words, stop using your fancy fundraising formulas in your form letters as you seek funding. Stop treating wealthy donors like they are some function you put through a pre-molded template. What am I talking about? If your nonprofit is sending out a 4-6 page letter seeking funding with an enclosed envelope, then you really have no idea how to reach wealthy donors. If you only realized how many of this kind of conventional fundraising package they get, then you would never send it [...]

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