Stroking the Ego of Donors

By |October 22nd, 2013|

The best way to stroke a donor’s ego is by stroking their ego. But what does this mean? Not all donors want to be in the spotlight, but they all want to be appreciated. This means you need to know how each and every major and even long-term donor likes to feel appreciated. And how do you go about doing this? You ask them, one by one. And as you hear from their heart, you record and file away what they tell you. Just as you would keep a record of how much a donor has given to your cause [...]