Donors Are Not Things to Be Managed

By |July 7th, 2017|

Donors stop giving for lots of reasons. Sometimes they actually run out of money. Sometimes they die. Many times their passions shift over time and thus they may appear to stop giving to you; nevertheless, they are still giving, but now in a different direction to a different charity. But often donors stop giving when they no longer feel appreciated for their past giving. Taking your donors for granted is a death nail to every nonprofit. Whether they do not feel appreciated by the money they’ve given, or the wisdom they’ve given, or the time they’ve given volunteering, when [...]