A Stupid Fundraising Tactic

By |August 9th, 2017|

If you want money from donors, then you must be authentic. Authenticity is key and donors will intuitively know it or sense it when they are in your presence. Don’t say you want to build a relationship or partnership, because you don’t. You are there to get their money. If a friendship of some sort naturally emerges then that is one thing, but to start off a meeting with a donor by showing you desire to be their friend, well, that is inauthentic or fundraising tactic 101, which any savvy donor will already know. Even one professional development officer [...]