Every Nonprofits’ Number One Asset Is???

By |August 16th, 2017|

If you are a fundraising professional, a nonprofit executive, or even a board member on a public charity, your real asset isn’t your donors and their dollars, nor is it your endowment fund, if you have one, nor is it the programs you implement for others, but rather your real asset is your reputation. And all it takes is one dumb decision, one bad joke, one person trying to be too cute or too big for their britches. As the saying goes even bad press can be good press usually does not hold true in the nonprofit sector. Just [...]