Are You Spotlighting the Donor or the Charity?

By |September 7th, 2017|

If you are appealing to me to give from a position of my ego, then you really do not know me. And if you really do not know me, then how many others within your donor base do you really do not even get? A few toxic immature and often wealthy donors may give from their pride and ego, but most people are not thinking about themselves when they are making decisions in giving to the poor or giving to charity. Most healthy donors are actually thinking about the end recipients of their generosity. Sophisticated donors are even thinking [...]