Does your nonprofit’s annual report look and feel like all of the other annual reports out there? You have a warm welcoming letter from the founder or founders. You will have lots of fun smiling faces of real people your organization has helped over the past year. You may even have before and after photos especially if your organization performs surgeries for children with cleft lip and cleft palate. Then of course you’ll have some cool charts and bar graphs and pie graphs showing the impact and where all the money is going. This of course tends to show not only how far your charity has come over the years but also how little it actually spends on overhead and fundraising, while the largest portion of the pie graph reveals donor dollars went to the actual programs of the mission. Does this sound like your annual report? But wait, there is more. Your report must break down all of its donations from corporations, private foundations, community foundations, in-kind gifts, and volunteers. And the cool part, it most likely actually names each and every donor under a specific financial giving level. This part of your annual report makes some donors smile with pride because they truly are living and giving in the top 1% of the population, while the others may feel ashamed that they didn’t give more. After all, their name is on the bottom of the list, but I guess at least they made the cut? And then of course there’s next year’s giving goals. Bigger is always better in the nonprofit sector for some reason. More money will be needed, so can we get your commitment now to give again next year and even increase it? If your annual report sounds, looks or feels like anything I’ve just described, then why should anyone really give to you? How does your report really standout and make a mark in the all of the other annual reports that are piling up on your donors’ desk? After all, if only one family member or employee of a family foundation is making the major giving decisions, why have your annual report look like all the other ones in their personal in box? Hopefully, your charity didn’t hire the same philanthropy advisors that all the other charities did.