Thanking Your Donors

By |February 10th, 2018|

The other day I received a very well written note from a charity. It was not specific to me, but rather a generic letter that most likely went out to all of its donors. It did not ask for more money, nor did it plead for some dire need. Rather it simply said, “thank you.” Yes, it was a thank you letter for giving in the past. It did not highlight all of the work they do, nor did it include a giving envelope. It was refreshingly pleasant to read and memorable in its simplicity and authenticity. No gimmicks. [...]