psychology of giving

LOVE: Give LOVE

By |February 14th, 2018|

Love is Liberating. Love is Others-focused. Love is Vulnerable. Love is Empowering. Happy Valentine’s day! Love is in the air. Love is what philanthropy is all about. Philanthropy is a relationship for human flourishing built on love. It is a form of brotherly love, or love in action for the wellbeing of others. Charity is an act of love. It is giving without expecting anything in return. When someone gives from a charitable spirit, he or she may give to another soul without even really knowing the other person. This is often practiced when someone gives to a homeless [...]

Purposeful Planning for Purposeful Giving

By |February 12th, 2018|

Purposeful giving is a better practice than simply responsive giving. Responsive giving occurs whenever someone responds to a giving request by actually giving money. This of course is why the majority of donors give – because someone asked them to give. And thus, they are simply responsive to the request. I rarely entertain donations to charities and/or people who have not actually asked me to give. Yes, I have given to both charities and people who never asked directly or indirectly, specifically or generically for me to give. But most people’s habit is to be responsive to their giving [...]

Giving Money is Like Shooting a Gun

By |February 9th, 2018|

When donors grow up they tend to give more generously and wisely. Generous giving can be a joyful and fun experience, but it can also be a foolish endeavor. This is why generous giving will never be enough. It must be tempered with wisdom. Giving wisely may seem harsh and not as loose and free willy as pure generosity, but in the end, when wisdom and generosity join teams, then greater philanthropic giving emerges. You might want to think of money like a loaded gun. You may take your gun and unload it quickly and with rapid fire while [...]

“My Pleasure” – What a Joke!

By |January 21st, 2018|

My pleasure. Two words. These two words maybe the most inauthentic words in the English language. Every time I go to a Chick-fil-A I hear the God-awful phrase of my pleasure. Is it really the person’s pleasure to refill my drink from the soda fountain machine? After all, I know what it is like to refill my own drink at most any other fast food establishment and I never think much less feel or say, “my pleasure,” or “this is rather pleasurable.” And if you ever step inside a Ritz –Carlton hotel anywhere in the world and ask any [...]

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The LIFE Skills of Fundraising

By |January 20th, 2018|

Life skills are essential in fundraising well. First, every great development officer listens well. They listen well to their donor-investors. These are the investors who will drive your organization forward. Donor-investors are in a different leadership class than an annual automatic deduction donor, who simply sits backs and money is charged either each month from his or her credit card or flows from their bank draft into your account. Now this kind of passive donor, every nonprofit loves, because they don’t really have to do much once they’ve signed the donor up for this kind of passive participation. But [...]

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Momentum Fundraising

By |January 19th, 2018|

Momentum is key for the emotional success of any team. One clearly sees this in sports. And momentum is key for the real success of any team. It is the fuel and energy to not only keep going, but to keep going with joy and excitement. The same is true in the world of nonprofits. When a charity begins to lose momentum, they may keep going and even go strongly, but often their staff is not going forward with joy and excitement. When this occurs, involved donors will notice. You never want your involved donors to lose their own [...]

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Excellence Produces Excellence in Fundraising

By |January 18th, 2018|

Excellence in one’s nonprofit work, will produce excellence in fundraising. It is that simple. If you do a piss poor job, then you will most likely struggle to maintain a high level of funding. People like to give to excellence. Donors hate the thought of pouring their good money into toxic debt and toxic charitable organizations. Great leaders with excellent track records will attract great donors with excellent money. Success attracts success. Yes, you must tell your story and show your results and even show how your leadership has surpassed your own expectations. As Darwin might say, it really [...]

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Fundraising 2.0

By |January 17th, 2018|

If you ask for too little, then that maybe just what you get. If you ask for too much, then you may turn off your donor. Knowing your donors giving capacity and frequency is key to successful fundraising. Just because a donor may have one million in cash (i.e. giving capacity), that does not mean they will ever give any portion of that cash to charity. They may simply spend it on themselves or their family. But when donors show a track record of giving (i.e. giving frequency), then you may just have met the first two marks in [...]

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What Millennial Donors Want

By |January 14th, 2018|

How does your nonprofit measure the qualitative life change of the recipients you serve? The future of donors and especially Millennial donors do not care so much about quantitative measurements of old, but rather qualitative measurements. In other words, if your organization is a soup kitchen, then the old measurements would entail how many people it fed within a month or year, and how much money was raised to feed that amount of people. But the new form of measurement wants to examine how the lives of those people who partook the food, how their lives have been changed [...]

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Increase Outcomes, Decrease Your Budget: Nonprofit Solutions

By |January 10th, 2018|

Many nonprofits believe it is a badge of honor and/or success to continue to raise their budget year after year. And in order to raise one’s budget, they then must raise more money from donors. After many years, some nonprofits end up focusing more on raising money than their actual mission. Rather than fighting the fires they are fanning the smoke, which keeps them heavily employed and financially fat. If a nonprofit is going to brag about their actually, measurable results, then why not brag about doing it on a focused budget rather than one that doubles about every [...]

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